Kazuma Surfboards, established in 1988, has been manufacturing custom-made Surf, SUP and Kite boards for some of the best athletes in the world. Master shaper Matt Kazuma Kinoshita has been at the forefront of the Standup Paddling revolution which is one of the most popular water sports of our time. When Kazuma decided to expand their legendary custom SUP board series to include a full range of production boards they employed the Eh Team Inc to ensure their SUP collection would standout in a sea overflowing with competitors.
Photography: Courtesy of Kazuma
SUP Board Graphics
Kazuma offers four district price categories for their SUP board collection: The Carbon Pro Series (CPS), the Custom Pro Wave, the Premium Epoxy (PE), and their Inflatable Air Series. Our fist challenge was to create a homogeneous graphic style that could be adapted to each of these price categories keeping in mind the cost of manufacturing. Our solution was to create a clean impactful graphic for the deck pad that featured bold blocks of colour that can be seen from a distance and clearly defines the look of the entire Kazuma collection. Each board model then receive it’s own graphic finishes to help define each model within a category. Finally we developed an icon for each of the board catagories that helped defined the type of construction used.
Once we completed the SUP board collection we turned our focus towards designing a full range of accessories to be totally cohesive with the board collection. This involved expanding Kazuma’s business model to include SUP carbon paddles, fins, leash ropes, and surf stomp pads. To date Kazuma has evolved as a superior brand on the global market with a exceptional range of products and marketing material that clearly accentuate their image and help draw new customers to discover the superior performance of their boards and accessories.
Thanks for Watching, Eh!
Art Direction · Branding · Brochures · Identity · Logo Design · Packaging · Print · Product Design · Recent Projects