Hot Sails + Kauli Seadi
Graphic Design
Logo Design
Product Graphics
Print Design
In 2013 legendary wave Sailor Kauli Seadi, 3 x PWA Wave world campion, joined forces with Hot Sails to design and develop a groundbreaking new sail concept for Wave conditions called the KS3. Kauli is an icon in the sport of wave sailing and it is no surprise that his KS3 started a revolution and remains the benchmark for sailors who strive to attain his cat like prowess on the wave face.
Photography: Courtesy of Hot Sails
Sail Design Concept
We were tasked with creating a timeless logo for the KS3 and then developing a graphic look for his sails that evolved for each new season.
Sail Logo
KAULI
Accessories Design
Building off of the success of Kauli Seadi’s sail model we helped create a strong accessories collection bearing his name. The logo needed to be simple and clean so that it could be die cut for the boom grip.
KAULI
Thanks for Watching, Eh!
Category
Art Direction · Branding · Graphic Design · Identity · Logo Design · Print · Product Design · Recent Projects