Aerial Video Maui, founded by Jake Miller, crafts cinematic videos in some of the most stunning environments on earth.  They specialize in inspiring videography and photography from the land and air.

Jake came to us to design a new brand identity for his growing business. Our mission was to create a logo and tagline that would appeal to an Inspiring customer base in a creative design with a timeless voice.

Maui is donated by two mountain ranges: the west Maui mountains and Haleakala with a large low lands area in between. We found a way to incorporate this along with the land and air reference which is illustrated with the up and down arrow cerated by “AV” in the emblem.